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Be more personal with your customers

Get to know your customers by name. I had written about giving your customers a great story to tell about your business and then I see this great tip from Adii Pienaar formerly of WooThemes about your email marketing.

Basically it boils down to making your emails personal.

In a world where it’s hard work to get someone to open (and read) your e-mail – especially bulk e-mails – every little bit helps. And starting an e-mail with the right salutation (with the correct spelling and grammar) can only help in recipients actually reading your e-mail. Read the original post

After every sale you make you should be grabbing people’s first names and email address from the orders and tracking that in your spreadsheet or email marketing tool like Mailchimp or Madmimi. Then you can easily send personalized emails to each customer even if everyone gets the same email.

And even if you don’t have their names do what Adii recommends and spend time each month manually sifting through the list of emails trying to find first names and then getting capitalization correct.

It’s these personal touches that will help your brand stand out from the crowd.

 


 

Join a community of sellers?

I am looking into building a community of online sellers in 2014 that have their own brands and run small shops on Shopify, Storenvy, Big Cartel, Etsy, Big Commerce or other platforms. Signup below to be part of the email list so I can let you know when we start something new.

Fill out my online form.

Give your customers a great story

There are so many sellers and marketplaces now that it is hard to stand out. So be different when it comes to interacting with your customers and generate word of mouth story telling.

Have you taken the time to hand write thank you notes to your past customers thanking them for their business?

Have you ever upgraded a customer to overnight shipping just because? Zappos does this type of thing and people talk about them with their friends.

Give customers a memorable moment and they will tell the story to their friends and families and start to grow your network of customers, hopefully resulting in growing your brand’s online presence.

Delight your customers regularly and see what stories emerge.


 

Join a community of sellers?

I am looking into building a community of online sellers that have their own brands and run small shops on Shopify, Storenvy, Big Cartel, Etsy, Big Commerce or other platforms. Signup below to be part of the email list so I can let you know when we start something new.

Fill out my online form.

Full Screen Background Images for Big Cartel Themes

More and more shop owners are asking for a full screen background image for their Big Cartel theme. But first let me remind you how to add a repeating pattern background image to your theme.

Simple – Big Cartel Repeating Background Setup

To start you will want to login to your Big Cartel account and click the ‘Customize design’ link in the top right menu. You should then see the design editor as picture below with your default theme selected and your shop preview. Remember don’t hit Save until you want your changes displayed on your live shop.

big cartel designer

The Big Cartel design editor UI

 

Now you will want to click on the small wrench icon to view the customize tab for your current theme. Regardless if you are using one of the 4 current free themes or you are customizing your own theme based on one of those 4 you should now see the background image upload option, just below the header/logo image upload option.

big cartel bg upload

Click the plus sign and select your repeating pattern from your computer. I was able to find a free pattern to use at this site. Once the upload completes if you are using the default CSS for the themes you should see your pattern display in the preview area. See below.

big cartel bg pattern

Enough with the retro patterns you want full screen awesomeness on your Big Cartel theme.

Advanced – Adding Your Full Screen Background Images

Go ahead and upload your amazing photo or graphic to the background image uploader. Remember you want this thing to be noticed and look amazing to your shoppers so make sure the image is at least a width of 1024 pixels and height of 600px.

Head over to the <> tab to see the Advanced template editor. You want to click on the CSS template to edit. You can find and edit the theme css or simple head to the bottom and paste in the following code.

Paste the following at the bottom of your CSS :

{% if theme.background_image != blank %}
body {
background: none;
}
html{
background: url("{{ theme.background_image.url }}") no-repeat center center fixed;
-webkit-background-size: cover;
-moz-background-size: cover;
-o-background-size: cover;
background-size: cover;
}
{% endif %}

Go ahead and share a link to your store once you get your background image added.