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Category: News (page 2 of 2)

Sell in the right place

How many places are you offering your product for sale? Today you could list your t-shirt in about 1000 different marketplaces and have your own online shop with a custom domain. With all these choices which one is right?

As a small seller online you need to understand the pros and cons of each venue. At some point you might want to become multi-channel but when you are starting out let’s just stick with one marketplace/storefront until you see what adding a second channel would take.

If you could only sell in one place, which storefront or marketplace do you choose?

With a marketplace, think Etsy or Storenvy, you get a built in audience, traffic and search and selling tools. Each marketplace draws people looking for unique products. Storenvy gets a mix of handmade and lifestyle brands. Etsy is vintage and handmade. 

A storefront, like Big Cartel or Shopify, will provide you with a custom domain, control of the design of your shop, unique branding, and no competing with similar products in the same category views. But you will have to generate your own traffic and audience.

Once you pick the place you want to sell you have to be ready to work to make sales regardless of your choice.

I only choose hosted carts in my setups because who wants to worry about upgrading software every month. Pay a small monthly fee for those features that let you focus on growing your business.

 


 

Join a community of sellers?

I am looking into building a community of online sellers in 2014 that have their own brands and run small shops on Shopify, Storenvy, Big Cartel, Etsy, Big Commerce or other platforms. Signup below to be part of the email list so I can let you know when we start something new.

Fill out my online form.

Sales Tax Bootcamp for Online Sellers

Wednesday January 8, 2014
1:00 – 2:00 PM Eastern

Learn the basics of sales tax collection and remittance no matter where you sell online from industry expert Mark Faggiano of TaxJar. This webinar will take the mystery out of a complex topic with serious financial implications for your business.

Mark will cover when sellers must collect sales tax, how to determine how much sales tax to collect, and what changes if the current federal sales tax legislation passes. Sign up

After “Sales Tax Bootcamp,” you will be armed with the tools and resources to take charge of this complicated part of your business.

Register for the FREE Online Webinar

Why you aren’t selling more online

In the journey to find the right mix of products to sell and the best way to market your brand you might run into disappointment over the sales or lack thereof.

Alex Mathers over at the Red Lemon Club came up with 26 reasons why creatives might not be selling their art. I think they work across products. So whether you are creating handmade jewelry or printing lifestyle brand t-shirts take a moment to reflect on these ideas on why no one likes your art.

A few key reasons you aren’t selling more:

It’s not targeted

You don’t know why you are doing something

You don’t present it well

You aren’t well know

You haven’t given it enough time and practice

You are going to run into difficult times with your online business. When it happens don’t give up, push forward.

Keep producing, keep iterating and be purposeful about running your online business with honest review of your business, brand and products.

Read the full list of 26 reasons

Sell something worth buying

If you find yourself wondering why people aren’t buying your products perhaps you just aren’t selling something worth buying.

Honest feedback from others about your store and line of products might shed light on why you aren’t selling more.

Ever work in a coffee shop for the free internet? Next time you are there ask a stranger for their opinion of your online shop and product offerings. Go the extra mile and buy them a coffee for their time.

If you are trying to be successful you can’t be your own customer. Get out there and talk with people who might buy from you. Find out what they are buying, why they are buying it and what they think of your product.

Perhaps you are selling something worth buying but no one understands what you are selling until you explained it to them in person or your product photos are incomplete and just turn people off. You need to find these things out if you want to sell more.

If you set out on this adventure without doing the groundwork you might be selling something that is not worth buying.


 

Join a community of sellers?

I am looking into building a community of online sellers in 2014 that have their own brands and run small shops on Shopify, Storenvy, Big Cartel, Etsy, Big Commerce or other platforms. Signup below to be part of the email list so I can let you know when we start something new.

Fill out my online form.

Be more personal with your customers

Get to know your customers by name. I had written about giving your customers a great story to tell about your business and then I see this great tip from Adii Pienaar formerly of WooThemes about your email marketing.

Basically it boils down to making your emails personal.

In a world where it’s hard work to get someone to open (and read) your e-mail – especially bulk e-mails – every little bit helps. And starting an e-mail with the right salutation (with the correct spelling and grammar) can only help in recipients actually reading your e-mail. Read the original post

After every sale you make you should be grabbing people’s first names and email address from the orders and tracking that in your spreadsheet or email marketing tool like Mailchimp or Madmimi. Then you can easily send personalized emails to each customer even if everyone gets the same email.

And even if you don’t have their names do what Adii recommends and spend time each month manually sifting through the list of emails trying to find first names and then getting capitalization correct.

It’s these personal touches that will help your brand stand out from the crowd.

 


 

Join a community of sellers?

I am looking into building a community of online sellers in 2014 that have their own brands and run small shops on Shopify, Storenvy, Big Cartel, Etsy, Big Commerce or other platforms. Signup below to be part of the email list so I can let you know when we start something new.

Fill out my online form.

Give your customers a great story

There are so many sellers and marketplaces now that it is hard to stand out. So be different when it comes to interacting with your customers and generate word of mouth story telling.

Have you taken the time to hand write thank you notes to your past customers thanking them for their business?

Have you ever upgraded a customer to overnight shipping just because? Zappos does this type of thing and people talk about them with their friends.

Give customers a memorable moment and they will tell the story to their friends and families and start to grow your network of customers, hopefully resulting in growing your brand’s online presence.

Delight your customers regularly and see what stories emerge.


 

Join a community of sellers?

I am looking into building a community of online sellers that have their own brands and run small shops on Shopify, Storenvy, Big Cartel, Etsy, Big Commerce or other platforms. Signup below to be part of the email list so I can let you know when we start something new.

Fill out my online form.