JJ DeCaro joins us today to share about his company and t-shirt brand. Temptation Threads is an example how a hobby can turn into a business and how a business can give back to the community.
Do what it takes to make them happy!
Temptation Threads is a company that I started in August 2011 with three employees. We started off designing shirts and apparel that we wanted to wear. We found that there was not a large collection of quality men’s t-shirts that we found fashionable around the surrounding New Orleans area. As we began to wear our own apparel in public, a small demand began to grow. People would ask where could they purchase the shirts or get one for their significant other. This is how Temptation Threads was born. The business is based off our city of celebration, revelry, wild nights, and temptation. Our mission is to provide men’s fashion and design to the individual seeking a unique look. Not only supplying apparel, but also supporting and advocating for individuals and groups within our community. We decided to open an online store, and the rest is history.
The most important elements when establishing and maintaining our online business is to remain close and loyal to our customers. The use of social networking such as Facebook and Twitter have allowed us to stay in contact with our customers on a daily basis and provide the best customer service possible. We believe that fast shipping, communication, and follow up with our customers have made the greatest impact. Giveaways and contests have also been useful in promoting our business. Keep it fun! Your customers are your bloodline, do what it takes to make them happy!
The use of a Tonka Park theme was one of the best investments that we have made. A little customization of an already well designed theme has been beneficial. A lot of time was taken in picking colors and designing a website that was extremely easy to navigate during your shopping experience. We wanted the customer to be able to move efficiently through our site with the least amount of headache as possible. I believe simplicity is the key.
Giving back a portion of your sales
The greatest thing that we have done through our business is the donation of net sales to help people and charities. In July 2012, we donated 40% of our net sales to Amber’s Prayer Team which helped a pregnant mother with a brain aneurysm, recover and get the care she needed to be re-united with her child. We have also looked to raise money for Children’s Hospital in New Orleans, and within the next couple of months we will be connecting with others charities and individuals who need assistance.
Putting it all together
Putting all of these elements together, we have created a business that is doing well, but has a long way to go. The biggest piece of advice that I would give to someone starting out is to be patient. This thing will not happen overnight. When building a brand, it is going to take many hours, days, and even years to get your name out there and network with people in the business. Your business is a constantly evolving entity that requires a great deal of adaptation to succeed. If you are passionate and love what you are doing you cannot fail. Temptation Threads will continue to provide quality tees and do everything possible to make sure our customers remain happy with our product.
Don’t forget to checkout Temptation Threads online: