update: the RandR site seems to have been taken down or moved without notice, so read the interview but consider checking out our portfolio for more sites we worked on.
I recently launched a premium Big Cartel theme here at Tonka Park. One of the first purchasers is up and running with slightly modified version of the theme. Here is an interview with Ben from RandR London.
Q: So what does RandR stand for? How long have you been in business?
The words that RandR stand for will be revealed inside the box when you purchase a wallet. Other than that, it is a secret. We have been in the business for a few months now, but only recently taken the step to launch ourselves on the internet.
Q: How did you decide which online hosted shopping cart to use?
I tried a range of CMS including wordpress, magento, storenvy but in the end, it was a no-brainer. Big Cartel was so quick and easy to use and yet it still gave me the flexibility that I needed to customize my store. I have been really impressed with Big Cartel so far. Their support is top notch and their pricing is very reasonable.
Q: How do you advertise or market your store online?
I find word of mouth, twitter, Facebook and stumble upon are the best free methods of marketing my store. As for paid options, I am trialling MarketGID PayPerClick, Google Adwords, buying links and buying ad space through BuySellAds.com.
Q: You chose to use a purchased Big Cartel theme from Tonka Park. How is that working?
I chose it because of its clean basic design that could easily be developed into a complexed and highly customized theme that looked smart and unique whilst delivering an easy to use interface to customers.
Q: What customizations did you do with the Sunday theme from Tonka Park?
You can take a look at the finished customized theme at http://shop.randrlondon.com Areas that were customized include an image based homepage, subscription box, facebook like button, cutomized link and text colours and customized products with the price and sale tags.
Q: What advice can you offer to other shop owners about selling online?
My advice is to spread the word. Word of mouth is one of the most powerful if not the most powerful marketing technique known to man. It is completely free and yet very effective. Also, make sure to have a customized store. Whether you are starting from scratch or using a theme, a unique store is a must. It makes it easier for customers to remember as well as showing that you are unique and care about your store.
If you are interested in sharing your online shop story with us or getting help customizing your shop theme send us an email at hello@tonkapark.com. If you just want to get a theme to get you going on Big Cartel then try out our Premium Big Cartel Themes.
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