I just posted about bit.ly having variations in click tracking, even within their own system, when I stumbled upon some interesting information about Twitter beginning to use their own url shortener for email and DM tweets.
A great write up can be found on how this works for marketers and others who want to track their links on twitter.
From Twitters blog on the change…
By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.
This is an interesting move and only less than a year since the news Twitter was going to go with bit.ly for its url shortening services. [article from last year at tech crunch]
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